Sunday, 8 July 2012

Naradaa TV


Naradaa yesterday watched news on Television. And Naradaa was not happy and kept changing channels. Naradaa is now planning to start own TV News channel.

When Naradaa TV starts, it is going to be different. Naradaa has several ideas to improve upon the present channels. In fact, these changes are necessary. Otherwise we will not get enough time for the news as Naradaa is going to have many more advertisements to be shown. And to increase the visibility of those products, it is necessary to show the advertisements repeatedly and to be repeated every time in all major languages.  Some of the changes we are planning are given below.

The area covered by news-visuals nowadays is more than 60% of the screen. This is too much. In Naradaa’s channel, visuals are going to be only for the background effect. There is going to be at least a dozen newsbars. The news that the newsreader reads will be different from  what is shown in visuals or in newsbars. Only then we will have enough time to push through all the news.

When we have discussion on important issues, all the panelists talk at the same time along with the anchor. This creates enough chaos and is a big stress on viewers’ ears. To reduce the feeling of stress on the ears our channel will give the viewers a little bit more stress on eyes and mind also, so that everything gets balanced. We will give each panelist and anchor separate newsbars so that along with listening, viewers can also read all their views together.

We are still working out the possibility of making the visual more dynamic by increasing the speed of changes and movements.

Naradaa’s motto will be that no news, however small should be left out. And no advertisement should be left out. We have also asked some viewers for suggestions and some good ideas are already pouring in. 

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