Shish: so, what happened to your television channel? Last
year you had been advertising it quite a lot!
Naradaa: I never advertised. Having decided to launch a
‘naradaa’ channel, how can advertise? Others should advertise in my channel.
Shish: but what kind of a channel? Music? Drama? Films?
Naradaa: last year, I told it is going to be a news channel.
Actually, being a news channel, it will have all ingredients like music, drama
and more….
Shish: but when are you going to start it?
Naradaa: actually, I am almost ready. I have already got
newsreaders and other staff etc. but I still haven’t got a person to fill one
important position. And that is a big key position!
Shish: what position?
Naradaa: see, everything is ready. I have already designed
the screens. Unlike other channels…..
Shish: you mean, your competitors?
Naradaa: competition? I will have no competition…. So,
unlike other channels, I am going to have 6 newsbars. I am going to make sure
that the news will move fast enough in the newsbar so that you will not be able
to read it in first and second reading. So that people will remain loyal to our
channel only.
But having done all this, one thing I am not ready with is
the panel discussions. Panelists are not much of a problem, but anchor is the
main problem. I am still not able to find someone who can outshout everybody.
That is the only way you can have control as well as enough entertainment. He
should have enough control to allow all the panelists to talk at the same time,
but whenever he wants himself to be heard, he should be able to outshout
everyone.
Shish: do you think I can be a candidate?
Naradaa: you???..... you???
Shish: of course, I can outshout you…. You want to see a
sample????
Naradaa: no no! you know that anybody can outshout me. I
want to just sit in this lazy chair and watch it. In fact, I want you to watch
some of these news channels and understand the concept. How to provide dram,
how to make it like a mystery thriller if you want to?
Shish: I will not disappoint you. But, I want to change that
‘breaking news’ bit. How many times you can break the same news?
Naradaa: sure. I had
earlier also mentioned about the breaking news bit…… but we have to call it
something, no? then, regarding your
becoming anchor, let us see. The whole success of the channel depends on these
debates and how the anchor is going to conduct the debates, do you understand
that?
Shish: of course! But tell me one thing. When I am the
anchor and I have control over the microphones of others, when I want to
restore some order, why can’t I switch off some of the microphones? That will
make them look silly, no?
Naradaa: then where is the fun? Where is the entertainment?
Shish: are you going to run a news channel or entertainment
channel?
Naradaa: ok, we have yet to clearly define it. Let us say it will be an
entertaining news channel….
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